§ 6.9. Economic Development Goals and Objectives

Community goals are broad, value-based statements expressing public preferences for the long term (20 years or more). They specifically address key issues, opportunities, and problems that affect the community.

Objectives are more specific than goals and are measurable statements usually attainable through direct action and implementation of plan recommendations. The accomplishment of objectives contributes to fulfillment of the goal.

Goal 1: Maintain, enhance and continue to diversify the economy consistent with other city goals and objectives in order to provide a stable economic base.

Objectives

1. Retain and provide new opportunities for local employment of citizens.

2. Support agriculture as a strong component of the local economy which provides revenue at a minimal cost of service and supports related agricultural processing and service industries in which residents are employed.

3. Increase involvement, where appropriate, in supporting economic development activities taken by the Clark County Economic Development Corporation, West Central Wisconsin Regional Planning Commission, local Chambers of Commerce and local economic development groups in the area.

4. Increase opportunities for affordable and quality housing that would meet the needs of locally employed individuals or families.

5. Continually pursue and evaluate the need for development of more industrial space and infrastructure to meet the needs of existing and future businesses who require such facilities.

6. Distinguish and promote features unique to the city in order to create a unique identity within the county.

7. Balance business growth and accommodating new development against the cost for providing services.

8. Actively pursue funds or grants which promote main street development or the maintenance of historic features.

9. Provide adequate pedestrian areas and aesthetic features which encourage consumer activity and city character within main street areas.

10. Encourage small business development and growth by providing adequate areas zoned for commercial development and professional offices, and encouraging support services and technical assistance for small businesses.

Goal 2: Enhancement of quality employment opportunities.

Objectives

1. Accommodate home-based businesses that do not significantly increase noise, traffic, odors, lighting, or would otherwise negatively impact the surrounding area.

2. Work with local businesses to determine where labor shortages or needs exist.

3. Pursue strategies that promote business retention, expansion and recruitment.

4. Monitor the needs of local established businesses to meet their expansion and facility needs of the future.